Tips for starting the new health plan year off right
Check out these 4 tips to help employers support employee health as they enter 2025.
The start of a new health plan year can be a great time to re-commit to building a healthier workforce. Implementing effective strategies and providing the right guidance can help prepare employees to make positive health choices throughout the year that can improve their health, productivity and even their financial wellness. Here are 4 ways employers can help employees start the new health plan year off right.
1. Communicate and educate
Clear and effective communication is critical to ensuring that employees understand their health benefits — and know how to make the most of them. For instance, employers may want to start the new health plan year by providing information about employees’ coverage, including any changes or updates. And they should keep the communication coming: 81% of employees would prefer ongoing communication about benefit offerings, according to a survey.1
If employers are looking for a place to start, UnitedHealthcare’s Employee Engagement Planner® (EEP) can be a great resource for employers offering insurance through UnitedHealthcare. Employers can auto-populate a communication calendar with timely, relevant materials on a variety of topics, from reminders about flu shots to information about accessing health and wellness resources. These resources are turnkey and ready-made to send to employees.
2. Encourage preventive care
Preventive health services are foundational to good health.2 Many health plans offer these services at little to no cost to the employee, so employers may want to encourage and incentivize their employees to prioritize preventive care, including partaking in regular checkups, screenings and vaccinations. At UnitedHealthcare, employees in eligible employer-sponsored plans can also earn rewards for participating in preventive care activities, such as completing a health survey or receiving a biometric screening, through reward-based programs.
By promoting preventive care, employers may also be able to help employees get health issues identified and addressed earlier, which can lead to earlier treatment, better health outcomes and reduced health care costs for both employees and employers.
3. Promote a culture of wellness
Creating a culture of wellness can have a significant impact on employee health and productivity. Employers can do this by offering wellness programs that cater to their employees’ unique and varied needs, such as fitness challenges, nutrition workshops, stress management sessions and smoking cessation support. UnitedHealthcare offers employees many ways to access these services — in person, virtually and online.
Employers may even want to consider opening an on-site employee wellness center like an employer in Kansas did to help create a healthier community and workforce. Prioritizing employee well-being may help employers foster a healthier, more productive and more engaged workforce.
4. Support mental health
There’s no doubt that behavioral health conditions are rampant. Employers can start the health plan year off right by recognizing the importance of mental health and the impact it is likely to have on a workforce’s overall well-being in 2025. Providing behavioral health benefits, as well as promoting a stigma-free work environment where employees feel comfortable seeking help and support is critical to supporting employees’ behavioral health. And with behavioral health apps like Calm Health, support can be accessed right at their fingertips.
Other ways employers can support mental health include organizing mental health awareness campaigns, workshops or seminars to educate employees about mental health and provide resources for managing stress, anxiety and depression. By prioritizing mental health, employers can create a supportive workplace that values employees’ overall well-being.
Key takeaway: Starting a new health plan year off right requires proactive planning and a commitment to employee well-being. By effectively communicating and educating employees, promoting preventive care, fostering a culture of wellness and supporting mental health, employers can set the stage for a healthier and more productive workforce. Investing in the health and well-being of employees not only benefits them but also contributes to the success and growth of employers’ own businesses.
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