Member experience

Employee expectations continue to become increasingly demanding, and those expectations often carry over to the experience they expect to receive from their health benefits. At UnitedHealthcare, we are working to create a better member experience — one that is simpler, more connected and supportive. That means helping members navigate the health system through a retail-inspired digital experience, personalized advocacy services, solutions that offer financial support and transparency, and reward and incentive programs that may help empower healthier behaviors.

A retail-inspired digital experience

About 4 out of 5 consumers want to use a digital health platform to manage both their care and benefits.1 And just over 71% of surveyed consumers said they expect personalization, with another 76% saying they grow frustrated without it.2 At UnitedHealthcare, we’re continuing to enhance our digital experience to make it simpler, more connected and personalized for the members we serve.

Compassionate, knowledgeable support

A recent survey found that all consumers struggle to understand their benefits or find care3 — and those struggles can cause employees to defer, delay or choose care that may not be appropriate for their conditions. Those challenges can become amplified when employees are dealing with a complex or vulnerable health situation for either themselves or a covered dependent. That’s where UnitedHealthcare advocates come in.

Solutions that offer financial support and transparency

Health care costs continue to climb, creating tight and sometimes unsustainable financial situations for employers and employees. A little less than 75% of adults said they are either “very” or “somewhat worried” about being able to afford unexpected medical bills or the cost of health care services for themselves and their families.4 At UnitedHealthcare, we are working to reduce the burden that high costs can place on the shoulders of employees by allowing members to check costs before receiving treatment and to provide support when it comes time to pay for care.

Enticing reward and incentive programs

Research backs the idea that most everyone loves a good reward. In fact, 91% of surveyed consumers expressed interest in health care incentive programs and indicated they would change their health care behavior for as little as a $25 incentive.5 Still, finding the motivation to develop healthier habits can be challenging — and that’s where reward and incentive programs come in. At UnitedHealthcare, we’ve developed solutions aimed at helping your clients and their employees see results.

See more member experience news and strategies