UnitedHealthcare's Online "Healthy Pregnancy Owner's Manual" Helps Expectant Parents Prepare For Parenthood
MINNEAPOLIS (April 28, 2008) – UnitedHealthcare, a UnitedHealth Group (NYSE: UNH) company, has developed the “Healthy Pregnancy Owner’s Manual,” an online, interactive guide that helps expectant parents prepare for their new families.
Featuring advice on diet, medical options and baby care, the Healthy Pregnancy Owner’s Manual is available now at no charge to the general public at www.healthy-pregnancy.com, UnitedHealthcare’s Healthy Pregnancy Program Web site. There, expectant parents can download journals, appointment trackers and baby size charts. In addition, UnitedHealthcare health plan customers may participate in pregnancy consultations with maternity nurses, talk to a nurse toll-free 24 hours a day, seven days a week, and receive additional educational materials for expectant mothers.
The Healthy Pregnancy Owners Manual was created under a joint initiative between UnitedHealthcare and Cisco Systems, Inc., as Cisco learned that nearly 50 percent of the its 2006 medical claim costs were linked to pregnancies.
“Providing an integrated continuum of health and wellness benefits to our employees has always been top priority, and we wanted to ensure that our expectant mothers had every opportunity for a healthy pregnancy,” said Pamela Hymel, M.D., Cisco’s senior director of Integrated Health and Corporate Medical Director. “Since we introduced the Healthy Pregnancy Owner’s Manual to our employees, we have seen a noticeable increase in enrollment in our Healthy Pregnancy program.”
“At UnitedHealthcare, we are committed to ensuring that expectant mothers and their babies have access to the best pre- and post-natal care. We are continuously focusing our efforts to support our physician and hospital partners in reducing complications and increasing the number of healthy pregnancies among our health plan customers,” said Sam Ho, M.D., chief medical officer of UnitedHealthcare. “The Healthy Pregnancy Owner’s Manual is a reflection of our overall commitment to develop consumer education programs geared toward enhancing health and health care quality for all Americans.”
The Healthy Pregnancy Owner’s Manual recently earned two distinctions for creative excellence: the “Best in Show” in health care services at the W3 Awards; and a Gold MarCom Award from the Association of Marketing and Communications Professionals.
The W³ Awards honor creative excellence on the Web, including the creative and marketing professionals responsible for developing award-winning sites, videos and marketing programs. Only the top 1 percent of all work entered from among more than 2,700 total entries receive this distinction.
The MarCom Awards, created by the Association of Marketing and Communications Professionals, is an international competition recognizing excellence in marketing and communications programs and materials. More than 5,000 entries were received for consideration for the 2007 awards.
About Cisco Systems, Inc.
Cisco (NASDAQ: CSCO), is the worldwide leader in networking that transforms how people connect, communicate and collaborate. Information about Cisco can be found at http://www.cisco.com.
About UnitedHealthcare
UnitedHealthcare (www.unitedhealthcare.com) provides a full spectrum of consumer-oriented health benefit plans and services The company organizes access to quality, affordable health care services on behalf of more than 25 million individual consumers, contracting directly with more than 560,000 physicians and care professionals and 4,800 hospitals nationwide to offer them broad, convenient access to services nationwide. UnitedHealthcare is one of the businesses of UnitedHealth Group (NYSE: UNH), a diversified Fortune 50 health and well-being company.