Light music plays in the background throughout the video.
UHC U-mark appears and disappears on the screen.
B-roll of parents with a newborn baby.
NARRATOR: Congratulations on the birth of your baby! This is an exciting time for you and your family. As you take steps during the coming months to help your baby have the best possible start in life, it is important to keep dental health in mind.
ON SCREEN TEXT
(float up effect): Tooth decay ranks as the most common
chronic disease among children.
American Academy of Pediatric Dentistry, 2020 aapd.org/globalassets/media/policy-center/treatingtoothdecay.pdf
NARRATOR: Tooth decay is largely preventable, yet it ranks as the most common chronic disease among children
ON SCREEN TEXT
(float up effect): Speech problems
Mouth infections
Damaged adult teeth
Centers for Disease Control and Prevention, 2021 cdc.gov/oralhealth/basics/childrens-oral-health
UHC dental care products alt illustration accompanies on-screen text.
NARRATOR: and can lead to speech problems, mouth infections and damaged adult teeth.
ON SCREEN TEXT: Proper oral health tips
for you and your family
NARRATOR: To help keep up proper oral health for you and your family, here are tips to think about.
ON SCREEN TEXT: Keep baby’s mouth clean
(float up effect): Use water and a soft cloth or a
disposable tooth and gum wipe
Wipe gums, cheeks, lips and
tongue after feeding
Don’t forget cleanings at night
and after drinking
UHC breastfeeding illustration accompanies on-screen text.
NARRATOR: Starting at birth, clean your baby’s gums with water and a soft cloth or disposable tooth and gum wipe. Even before your baby has teeth, it is important to wipe your child’s gums, cheeks, lips, and tongue after each feeding. This will help reduce germs in the mouth. Cleanings are important after breast-feeding. That includes during the night and after drinking other forms of milk, formula, or fruit juice.
ON SCREEN TEXT: Don’t put baby to bed with
a bottle of milk, formula,
fruit juice or sweet liquid
UHC baby care illustration accompanies on-screen text.
NARRATOR: Never put your baby to bed with a bottle of milk, formula, fruit juice or sweetened liquid. When these liquids pool in a baby’s mouth
B-roll of a parent wiping newborn baby’s mouth with a small cloth.
NARRATOR:, they form a sugary film on the teeth leading to decay and infection.
B-roll of mother holding newborn baby.
NARRATOR: Only put water in your baby’s bottle or sippy cup at night, if needed. Parents,
ON SCREEN TEXT: Don’t share cups, plates
or spoons with baby
UHC healthy eating illustration accompanies on-screen text.
NARRATOR: family members and care givers should not share cups, plates, or spoons with your baby. This can pass along cavity-causing germs and put your baby in danger for future tooth decay.
ON SCREEN TEXT
(scrolling effect): Schedule their first
dental visit once baby’s
first tooth appears
Schedule dental
checkups twice a year
UHC dental exam illustration accompanies on-screen text.
NARRATOR: Once your baby’s first tooth appears, usually between 6 to 12 months, schedule their first dental visit. This visit can find potential dental health issues and help prevent future problems. Dental checkups should be scheduled twice a year from then on.
B-roll of baby brushing teeth using a small toothbrush.
NARRATOR: Check with your dentist or primary care physician about a fluoride varnish, which can help strengthen teeth and reduce decay.
B-roll of father and daughter brushing their teeth in front of a mirror in the bathroom.
NARRATOR: It’s also important that you keep good oral health habits yourself, including
ON SCREEN TEXT
(all bullets float up together):
· Brush twice a day
· Use a fluoride toothpaste
· Floss consistently
· Have cleanings twice a year
UHC toothbrush illustration accompanies on-screen text.
NARRATOR: twice daily brushing with a fluoride toothpaste, consistent flossing, and dental cleanings twice per year.
B-roll of mother and father laying together on a mattress with their baby.
NARRATOR: This is an amazing moment for you, your baby, and your family. By following these tips, you can help encourage a sparking smile for your little one and
B-roll of parents holding baby and playing with a stuffed animal.
NARRATOR: promote good oral health for you and your family.
UHC U-mark appears and disappears followed by the UHC stacked wordmark. UHC wordmark disappears and RIte Smiles logo appears on the screen. Music fades out.
NARRATOR: This has been a message from UnitedHealthcare.
